2023
Florian von Wangenheim named new Co-Editor of Journal of Service Research
A New Editorial Chapter at a Leading Journal in the Field.
Exploring the Future of Retail at Treffpunkt Science City with the Chair of Technology Marketing
A Glimpse into Tomorrow: Chair of Technology Marketing Presents on Next-Generation Shopping Experiences
Keynote on Generative Artificial Intelligence
Sebastian Tillmanns from the Chair of Technology Marketing Featured as a Keynote Speaker at PR Suisse Symposium 2023 in Basel, Focusing on 'Artificial Intelligence: Curse or Blessing?
Our research in the news!
PhD students from the Mobiliar Lab for Analytics interviewed on their research.
New Publication on Industrial Services in the Journal of Service Research
Our paper “Free-to-Fee Transformation of Industrial Services” has been published in the Journal of Service Research. The paper is authored by Florian von Wangenheim and his coauthors Mekhail Mustak (Turku School of Economics), Wolfgang Ulaga (INSEAD), and Marcella Grohmann (ETH).