Welcome to the homepage of the Chair of Technology Marketing at ETH Zürich. We are part of the Department of Management, Technology, and Economics (D-MTEC). Our group was founded in April 2013 by Florian von Wangenheim.
The Chair of Technology Marketing is hosting an exclusive one-day workshop on generative AI on June 17, 2024, bringing together leading experts and professionals to explore the applications and implications of this transformative technology.
Join our research team and explore differences of On Self (e.g., virtual try-ons) versus In Evironment (e.g., furniture placement) Augmented Reality Applications