Keynote on Generative Artificial Intelligence
Sebastian Tillmanns from the Chair of Technology Marketing Featured as a Keynote Speaker at PR Suisse Symposium 2023 in Basel, Focusing on 'Artificial Intelligence: Curse or Blessing?
Sebastian Tillmanns presented at the PR Suisse Symposium 2023 on October 27th, hosted in the Roche Tower in Basel. In his presentation, "Between Hype and Reality: Implications, Opportunities, and Risks of Generative Artificial Intelligence," he delved into the fundamentals of large language models and their transformative role in public relations and the broader labor market. Tools like ChatGPT are revolutionizing our professional landscape, yet they bring challenges such as hallucinations, bias, and misuse, presenting complex dilemmas for free and open societies.
The symposium concluded with a podium discussion, featuring insights from all speakers, fostering a comprehensive dialogue on the field's challenges and opportunities.
The Chair of Technology Marketing is actively engaged in cutting-edge generative AI research and is seeking collaborative ventures with both business and public institutions. For more information and to explore partnership opportunities, please contact Sebastian Tillmanns.
(Pictures: Alex Ühlinger)