Chair of Technology Marketing to Host Exclusive GenAI Booster Workshop
The Chair of Technology Marketing is hosting an exclusive one-day workshop on generative AI on June 17, 2024, bringing together leading experts and professionals to explore the applications and implications of this transformative technology.
The Chair of Technology Marketing is excited to announce the upcoming GenAI Booster Workshop, an exclusive one-day event to be held on June 17, 2024, at ETH's picturesque Villa Hatt in Zurich. The workshop will be led by Prof. Dr. Florian von Wangenheim and PD Dr. Sebastian Tillmanns from ETH Zurich, along with Dr. Anne Scherer and Dr. Cindy Candrian, founders of external pageDelta Labs, bringing together professionals seeking to integrate generative AI into their work.
The event aims to provide a unique blend of theoretical insights and personalized use cases, tailored to the specific needs and challenges of the participants. With a limited attendance of 14 participants, the workshop will foster an intimate setting that encourages in-depth discussions and personalized feedback.
Participants will have the opportunity to learn from leading experts in the field, engage in hands-on exercises, live demonstrations, and interactive Q&A sessions. The workshop will cover topics such as an introduction to generative AI with a focus on large language models, and customized discussions on concrete applications tailored to specific business needs.
The GenAI Booster Workshop aligns with the Chair of Technology Marketing's ongoing research on generative AI and its applications in various domains. The Chair's recent research plan outlines studies aimed at understanding customer interactions with generative AI chatbots and optimizing adaptive communication strategies. Additionally, the Chair leverages Transformer-based models to analyze consumer behavior, further solidifying their expertise in this rapidly evolving field.
By hosting workshops like the GenAI Booster, the Chair of Technology Marketing continues to bridge the gap between academia and industry, fostering knowledge exchange and driving innovation in the realm of generative AI.
Interested professionals can register for the workshop and secure their spot by purchasing tickets external pagehere.