Dr. Sandro Arnet

Research Interests

My research centers on linguistic elements that contribute to a successful, well-received communication between companies and their customers. For doing so, I rely on quantitative text-analysis as well as prior insights from service research and social psychology to conduct lab experiments and field studies in collaboration with the UZH Chair for Marketing and Marketing Research. In a subsequent step, I will look into how these findings can help enhancing an individual customer’s experience with technology-enabled conversational interfaces.

Supervising Master's theses related to: linguistics in marketing & text mining, customer-company interactions, self-service technologies, service encounters, and general marketing topics