Dr. Ertugrul Uysal

Ertugrul Uysal is a Post-doctoral Researcher at the Chair of Technology Marketing. He obtained his PhD in Management from the Institute of Management, University of Neuchâtel in Switzerland. Before his doctoral studies, he received an MSc in Cognitive Neuroscience from the University of Trento in Italy and a BSc in Biology from Fatih University in Turkey.

Broadly, his research focuses on how consumers interact with and relate to digital technologies. He is interested in social media, generative AI, and various AI-powered tools (e.g., voice assistants) that consumers use in their daily lives. His work on voice assistants was published in the Journal of the Academy of Marketing Science in 2022.

A detailed CV is available upon request.

Contact: