“Rigor and Relevance Research Award” from the Swiss Academy of Marketing Science (SAMS) association

A jury of marketing professionals awared their recent manuscript “The role of time-varying contextual factors in latent attrition models for customer base analysis” published in the reputable academic journal “Marketing Science” (A+ rating).

This award recognizes academic research that is highly regarded in the scientific community and contributes to solving current and relevant problems in marketing practice. The price was handed over during the Schweizer Marketing Kongress at the „The Dolder Grand Grand Hotel“ on June 13, 2022.

Read the paper (open access): external pagehttps://doi.org/10.1287/mksc.2020.1254call_made
Visit the Swiss Academy of Marketing Science: external pagehttps://www.academy-of-marketing-science.chcall_made