2013
New publication: The Impact of Consumption Goals on Flat-Rate Choice: Can "Hedonizing" a Service Increase Customers' Propensity to Choose a Flat Rate?
Uhrich, F., Schumann, J. H. & v. Wangenheim, F. (2013): The Impact of Consumption Goals on Flat-Rate Choice: Can "Hedonizing" a Service Increase Customers' Propensity to Choose a Flat Rate? Journal of Service Research 16 (2), 216-230.
New publication: High Tech and High Touch A Framework for Understanding User Attitudes and Behaviours Related to Smart Interactive Services.
Wünderlich, N.V., v. Wangenheim F., Bitner M.J. (2013): High Tech and High Touch A Framework for Understanding User Attitudes and Behaviours Related to Smart Interactive Services. Journal of Service Research 16(1), 3-20.
New publication: Perceived Fairness of Differential Customer Treatment: Consumers' Understanding of Distributive Justice Really Matters.
Mayser, S. & v. Wangenheim, F. (2013): "Perceived Fairness of Differential Customer Treatment: Consumers' Understanding of Distributive Justice Really Matters. Journal of Service Research 16 (1), 99-113.
New publication: Dertermination der Kundenbindung
Grohmann, M., Heumann, C. & Florian v. Wangenheim (2013), “Determinanten der Kundenbindung,“ in Handbuch Kundenbindungsmanagement, Christian Homburg and Manfred Bruhn, eds. Wiesbaden: Gabler.
Congratulations Dr. Anne Scherer
Anne defended her PhD Thesis at the TU München. The topic of her dissertation was ''Self-Service Technologies: Friend or Foe?''.